The Iranian produced Zam Zam Cola,
alternative to Coca Cola, is flying off the shelves in Malaysian
Muslim restaurants and supermarkets as shoppers refuse to buy
American products, IRNA reported from Kuala Lumpur.
The sole distributor of the drink in Malaysia, Al-Fajr (M)
Sdn Bhd spokeswoman Norita Salleh said within six months of its
entry into the Malaysian market, the Zam Zam Cola drink from Iran
has gained far better response from the locals than expected, with
almost 500,000 bottles of the drink distributed and sold during
the period.
Norita, the company's sales and marketing division officer, said
tremendous response for the drinks had been received from users in
the area surrounding Kuala Lumpur as well as markets in the northern
region and East Coast of Peninsular Malaysia.
Sales have been very encouraging due to the drink's quality and
taste, she said.
"The drink which has also received international certifications
such as the ISO 9002 and ISO 14001 has further convinced distributors
and consumers," she said when contacted by IRNA here.
Due the strong demand, Norita said Al-Fajr (M) Sdn Bhd, is now
planning to establish a plant in Rawang, near Kuala Lumpur to
produce the drinks locally next year as a strategic move to expand
the company and to market the drinks throughout Malaysia.
She said that among the retailers who made the most number of
orders were Muslim restaurants, some supermarkets and roadside shops.
With higher demand, Al-Fajr would now have to increase its
orders with the producer of the drink in Iran, Norita said.
She said Al-Fajr was also confident of capturing a good share
of the cola drink market in Malaysia in a short period although it
would have to compete with other brands of cola drinks that have
been long established in the market.
Norita said the demand for Zam Zam Cola has gained tremendous
increase after Iraq war.
Despite the quick U.S. victory in Iraq, anti-American sentiment
still runs high in the Muslim world, including Malaysia.
A Malaysian consumer group has called on Muslims to boycott
Coca-Cola.
Nazim Johan, executive secretary of the Muslim Consumer
Association of Malaysia said: "The boycott is in response to Western
interference in the internal affairs of Muslim countries under the
guise of fighting terrorists."
"It is to drive home a point to stop the interference and
abuse," Nadzim told IRNA here.
"It is also a fight against discrimination, not just against
Muslims but everyone."
Those taking part in the campaign include the 7,000 member Muslim
Restaurant Operators of Malaysia, as well as many other catering
operators.
Nadzim said the campaign will hurt Coca-Cola, but he also
acknowledged it was "not going to run them out of business, nor will
it end Coke's operation in Malaysia."
More than 60 percent of the Malaysia's 23 million population
are Muslim.