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Iranian Publisher Sees Slow Demand at Root of Industry's Problems

Source: Radio Farda Newsroom

A company formed by major book publishers to provide distribution services to smaller publishers, came under criticism, because it only recently launched its book distribution operation. Head of the association of book publishers tells Radio Farda that the book industry's main problem is the slow demand for its products.

August 29, 2004 - PKA, the company set up by a number of major publishers in 1998, was unsuccessful in its early years, because of weak management, shareholder Hasan Kianiyan-Mousavi tells Radio Farda's broadcaster Mahmonir Rahimi.

The company's new manager Masoud Payedar told the state-run "student" news agency ISNA that distribution service was launched two months ago and the company was busy promoting books and reading.

In its earlyears, the company focused on developing a market for books, by setting up seminars, book exhibits and meetings to introduce authors to new readers, Payedar said.

"Book distribution suffers from bottlenecks and structural problems, but the main problem of book distribution, is the same problem the book industry faces as whole, which is the slow demand," Kianiyan-Mousavi, owner of the Cheshmeh publishing house and head of the association of book publishers and booksellers, tells Radio Farda.

Lack of public interest in reading, book censorship, general poor quality of books published and many other factors contribute to the slow demand for books, he says. If the book industry finds a way to solve the demand problem, all its other problems will be resolved, he adds.

... Payvand News - 8/30/04 ... --

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