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"Project Misplaced": The Rise and Fall of Simon Ordoubadi

Project Misplaced presents the public life of a fictitious first-generation Iranian immigrant, Soleyman (Simon) Ordoubadi. In search of a new identity and a foothold in U.S. society, Ordoubadi seeks fame, fortune and power by imitating the commercial self-promotion he sees all around him.

The work of award-winning artist and designer Houman Mortazavi, Project Misplaced took shape as a series of newspaper advertisements, leaflets and posters published in the Iranian press in Los Angeles and posted throughout the city's Iranian neighborhoods in 2003.

Project Misplaced is a work about cultural and social displacement. Uprooted from their native society, immigrants must redefine their existence in a new environment governed by unfamiliar rules, laws and standards. They are challenged to survive under incomprehensible social conditions that render the old measuring sticks useless. In a process that is sometimes tragic, sometimes comic, and always absurd, displacement leads to misplacement.

The exhibition is accompanied by a book, with essays by Jacki Lyden (NPR), Tara Bahrampour (NY Times), Elham Gheytanchi (SMC) and the artist, as well as the full series of artworks.

"Project Misplaced"
The Rise and Fall of Simon Ordoubadi

Los Angeles, February 21 to 28

Opening Reception and book signing
February 21, from 7 to 11 PM

Articultural Gallery
Pacific Arts Center
10469 Santa Monica Blvd. Los Angeles, CA 90025
Phone: 310.481.9052
Gallery hours: Thursday, Friday, Saturday & Sunday from 12-6 p.m.

... Payvand News - 2/20/04 ... --

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