Washington, DC metro area teen launches third company, this time spearheading a full-service marketing, PR and advertising firm dealing primarily with music-related companies and services.
Fairfax, VA (PRWEB) October 21, 2005 -- It is rare to discover, cultivate, and pursue a passion at any age. But at 19, one Fairfax resident is proving that with hard work, talent and commitment, one can break the stereotypes surrounding gender, ethnicity, and age.
Rana Sobhany is a George Mason University student who knows exactly what she
wants and how to get it. Forming her first company at age 17, Sobhany, an
Iranian-American, has already incorporated three companies, ranging in specialty
from an indie record label to an artist management firm. Her latest endeavor,
Inchoate, Inc., is a full-service marketing, PR and advertising firm dealing
primarily with music-related companies and services.
“Music has always been my passion,” Sobhany, who is also a lifelong musician, explains. “I was able to identify a niche and use my knowledge and experience in the field to create a solid business plan utilizing the need for marketing and promotions in an otherwise overlooked market. I was in the right place at the right time.”
Inchoate, meaning ‘something unrefined and undeveloped,’ is one of only a handful of marketing and advertising firms focusing on the image and brand development of music businesses, a fact made even more noteworthy considering the geographic location of the company.
“The beauty of using the Internet as a communication tool is that I am able
to contact and work with companies nationwide immediately without having to
worry about the restriction of distance.” Sobhany clarifies. “From a PR
standpoint, this facilitates my ability to instantly promote a company or deal
with damage control without a face-to-face meeting, no matter where I am in the
Her clientele currently includes recording studios, record labels, and individual artists, but is quickly expanding to include nightclubs, music retailers and universities. “What I love about Inchoate is how adaptable the company is. I did everything I could to ensure that Inchoate would not be confined to only one area of expertise or one demographic. My previous enterprises were very boutique and specialized, but I saw the potential in this company, and I foresee the business to expand tenfold within the next five years.”
For additional information or to request an interview, please visit Inchoate at
... Payvand News - 10/21/05 ... --