With a deeply rooted
culture and civilization that spans over more than two millenniums, Persians as
a community both inside and outside their motherland have greatly contributed to
the Arts and intellectual emancipation of their contemporaries. Paradoxically
the turmoil’s of history and exile have also enriched an introspection on
ourselves as a community and on our responsibility as Artists, Writers or
Intellectuals as well as citizens of our country of adoption to play a part in a
dialogue of civilizations so necessary in our tormented World. It is to respond
to the growing desire of not only recognition but also encouragement of Persian Artists, Writers and people of culture
Worldwide as well as that of their colleagues in their new country of adoption
that The World Academy of Arts, Literature, and Media – WAALM® took an unprecedented initiative to
supports, develop, and promote the dramatic and fine arts, creative writing and
poetry, as well as professional journalism and media productions by identifying
and rewarding excellence, inspiring practitioners, and benefiting the public.
Thus it has created the Golden Persian Lioness Awards® which is in its
second year of existence has no other ambition than to encourage and promote men
and women who through their work subscribe to the humanistic values and love of
beauty so dearly cherished by our great Persian poets through the
ages.

While The World Academy of Arts, Literature, and Media–
WAALM® is the awarding body, the Golden Persian Lioness Awards® is
the official title to its event. It is a mystic Golden Lioness with Wings, the
origin of which goes back to Dariush the Great ‘s era (Emperor of Persia 521-486
BC). This legendary Lioness can be seen embossed on stone walls and its giant
size figure used to be on the Royal
Palace’s Columns at the sights of the
Persepolis (The richest city under the sun in
ancient Persia). By choosing this symbolic
representation for our Awards we wish to express our attachment to our national
identity but also express our deep desire to build a bridge between Artists
Worldwide. WAALM® is also committed to expand its recognition to Persian Artists back home who are tirelessly
striving to contribute to such a cultural dialogue.
Hungary and its beautiful, cultural and
historical capital Budapest is not only
the host city for the Awards but also one of the Award wining nations being
honored and participating in all categories of our academy. WAALM
® will give full accommodation to the Awardees for their three-day stay
visit that will include a tour of the city’s highlights and will culminate by
the Awards Ceremony. The latter will be covered by our academy’s Media Partner
KTV® a major broadcasting Hungarian
company that will showcase the event to 300 000 Viewers.

PR &
Press
WAALM®
http://www.waalm.com/

About the Author: Darius KADIVAR is a Freelance
Journalist, writer and film Editor of Namak Cultural Magazine in LA/USA. He
operates as Paris based PR & Press for WAALM®
2nd annual Awards 2006.