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Google's Norouz Logo

Tehran, 20 March 2006 (CHN) -- World's biggest search engine, Google, placed the Norouz logo, which includes all the seven elements of the Haft Seen table*, on its Persian section to mark the beginning of the solar year, annually celebrated in Iran and nine other neighboring countries on 21 of March.

Last week, a large number of Iranians from around the world signed a letter and sent it to the Google administration, asking this website to change its logo on Norouz. Here is the full text of the letter sent to Google by Iranians:

"Google, as a premier media with customers of different cultures, can play a valuable role in promoting cultural awareness and tolerance across the globe.

One suggestion is to put a small logo with a link to some more information at the occasion of different new years from different traditions (as is currently done with Christmas and New Year at Gregorian calendar, when Santa joins Google logo).

For example Chinese new year, a few weeks ago, and Persian new year, less than a week ahead, are valuable opportunities to let the global message of Google be heard and appreciated everywhere: that Google cares about its audience and its customers regardless of their country of origin, their ethnic background, and their religious beliefs.

The number of these occasions is few, but the impact of such recognition on global image of Google is tremendous. The value of this initiative is further highlighted in the light of all tensions between the U.S. and the global community following the Iraq war."

This year's Norouz has fallen on Monday, March 20, 2006 at 9:55:35 PM Tehran's time.

*Haft Seen or the "Seven 'S'" is a traditional table decorated with seven or "Haft" symbolic objects, beginning with the Persian letter 'S' or 'Seen' set up during the Nowruz holidays. They include Seeb (apple), Sekkeh (coin), Sonbol (Hyacinth), Seer (garlic), Sabzeh (wheat or lentil sprouts), Somaq (Sumac), and Senjed (Bohemian Olive).

To read more about the traditional Norouz ceremony and the idea behind setting the Haft Seen click here:
Norouz, The Persian New Year

... Payvand News - 3/22/06 ... --

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