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Nima Behnoud, founder and designer of NIMANY

Interviewed by Leila Pejman, World Fashion Live
Nima Behnoud, founder and designer of NIMANY, has created a new fusion of art and fashion in his handmade, custom T-shirts. Born in Tehran, Iran in 1976, Nima studied at the Fashion Institute of Technology in New York and started silk-screening Persian motifs on canvas in his early years. But he soon realized that great art could also be worn, and subsequently, launched his company in August 2003.
His T-shirts have been variously described as Persian-Punk, Ethnic Retro or Ancient Grunge, but the many designs (and each is unique) he has created can be traced back to his Persian ancestry. His designs fuse Iranian poetry and typography into a chic t-shirt that exhibits a person’s individual style. NIMANY is Nima’s gallery for showing the world the beauty of Iran’s history and art.
"Persian typography is a form of painting ideal for an art gallery as well as everyday fashion" said Nima.  “And the people of Iran are my inspiration."

Despite stereotypes and recent media coverage depicting Iran as a nation of black shawls, he says that Iranians are very savvy when it comes to fashion, and as stylish as any fashionista in Europe or North America.  “The current fashion scene is just as active as Milan or Paris,” he says. Even with government restrictions on dress, Nima says that Iranians use their creativity to enhance fashion in Iran; he views most Iranian women as “semi-designers”--using flourishes or color or design while staying within the boundaries of the law. “I don’t look at fashion in Iran as a limitation,” he says. It is just another challenge for the everyday person in Iran, who tend to be very innovative people.
With his use of traditional script and modern chic, there are few designers who can represent the Persian culture better than Nima Behnoud.  “I want people to see the beauty of our culture,” he says. “Iran’s history of art, poetry and music has a great richness and deserves the attention.”
Celebrities like Heidi Klum, Pras Michael of the Fugees and Alexandra Richards (Keith Richards’ daughter) may not realize they are wearing ancient Iranian poetry by Rumi & Hafez, but they are certainly aware of its artistic beauty, and are helping to expand Nima’s reputation as a cutting-edge fashion designer in Manhattan.
You may see and purchase Nima’s T-shirt designs at They are also for sale at Fred Segal, a top fashion boutique in the United States.
World Fashion Live “Where Fashion Celebrates World Culture”

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