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Added value services, Iranian operators' winner ace card

Tehran, Feb 9, Taliya News - 2nd Mobile Phone Operator and Taliya with their 1.5 million subscribers are competing in the field with government's 1st Operator, and under such conditions the operator that would present best added values services would be the winner.

There is no significant difference among the tariffs of the present operators or the price of their SIM cards and most subscribers consider them as more or less equals.

According to Donya-ye-Eqtesad economic daily, under such conditions no particular operator has any significant privilege over the others.

According to experts in such conditions the operator whose added value services would be the best can get the title of the best operator.

Prior to the entry of Taliya and IranCell to the scene, the 1st Operator, as the only player was performing at a very limited level, offering some regular SMS and data services that were of not much use compared to other added value services.

The major services in that field include the MMS, the GPRS, and the various Internet services, such as e-mail.

The 1st Operator has during the past years on numerous occasions promised to launch new services, but the MCCI officials still keep repeating that they are still in test phase.

The 2nd Mobile Phone Operator, too, had from the very beginning promised to begin launching such services as of January 21st, but apparently there is still no sign of them. The experts predict that due to broad enthusiasm shown by mobile phone subscribers, the presenter of the best added value services would very soon attract the majority of subscribers, and this would also lead to increasing the number of mobile phone users.

The point that the operators should pay due attention to presently is the effect of presenting superior added value services in order to attract more subscribers.

The 1st Operator that has 15 million of the country's 16 million mobile phone subscribers all by itself, despite the high interest it has gained from that source has so far not yielded to the high demand for offering such services.

According to latest reports, the government's income through the taxes gained from SIM card sale transactions in first nine months of the current year was equal in rails to almost $94 million, almost double the the previous year's $50 million.

According to the current year's ratified budget, the government expects to gain $120 million from that source in current year (ending on March 20th, 2007), and the 78.3% increase in 9 months means that can be achieved.

Some experts believe the TCI, relying on its astronomical incomes from this source, could have even increased them by presenting efficient added value services as of a couple of years ago.

... Payvand News - 2/11/07 ... --

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