Rouz: My Iranian Girl
Profile: Born in Tehran, Iran, Rouz's experiences of the political turmoil of his birthplace have played a significant part in his music. Living in Iran during the time of the Gulf war, where danger was imminent at every turn has no doubt infiltrated into some of the topics of his songs. Rouz came to the UK at a very young age and grew up in West London, a place he very much considers to be home. This is strongly reflected in his music, his style and his lyrical content. The good and the bad both come into play, his positive attitude towards life and his experiences growing up are very apparent, however the grittier side of life is also touched upon, with sincerity and honesty. Rouz likes to set himself apart from the predictable Hip Hop formula. His approach and image has its own identity much unlike any other. He breaks out of the box and isn't afraid to experiment with new styles and beats that aren't strictly limited to Hip Hop.
He has rapped over Arabic and Persian music, which has received airplay on Choice FM, 1Xtra and won him a loyal following and he continues to break barriers with his unrestricted ideas for his music. Rouz's musical subject matters range; from serious issues about society, politics and culture to living it up on a tropical islands and being surrounded by beauty. He is like a hologram. There are different sides to his character which is mirrored in his music. He is very much a universal personality and his song content varies from different experiences and moods. He focuses on the positive aspects; moving forward, excelling in life and pushing his ambitions to the fullest.
There is an educational message in Rouz's lyrics where he delivers thought-provoking and inspiring lines with a hard punch and effortless swagger. He promotes the good life and the grind for success and fortune. He makes music for people to celebrate to, "When my track gets played in the club, I want people to raise their glasses and celebrate to what I'm saying". As far as any negative experiences are concerned, he describes how predicaments get resolved and dealt with accordingly.
That's the way Rouz lives his life. He is a problem solver who stands victorious; a teacher who storms through his journey conquering any obstacles in his way with confidence and determination. His rhymes convey the importance of education, class and culture, accomplishment and freedom. He emphasizes the need for having an open mind; in Rouz's world confined minds don't exist. He describes his music as "Motion Picture music". The way he articulates an event taking place is like watching a film, you can picture the scenario as he unravels the story. He is a scenic rapper. Rouz depicts intricate details. One can visualize what's taking place so vividly they become part of its environment, tastes, sounds and smells. Like his personality his music is well balanced, down to earth and an assortment of different themes and ideas. Rouz adds a purpose and depth to his music so even a track for the clubs has a level of intelligence and sophistication behind it. Rouz likes fruit cocktail, shisha and mirrors...he dislikes anyone questioning his sporting abilities!
... Payvand News - 04/18/09 ... --