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04/29/09

Astani Enterprises raises the curtain on Concerto in Los Angeles


THE $300-MILLION LUXURY CONDOMINIUM TOWER AND LOFT DEVELOPMENT IN DOWNTOWN LOS ANGELES 

 

Concerto Combines Architectural Living and Greenspace At One of L.A.'s Most Vibrant Intersections

 

 

Los Angeles, Calif., April 27, 2009 - Developer Sonny Astani raises the curtain on a compelling, new chapter in downtown's residential evolution with the opening of Concerto at 9th and Figueroa.  Enduring design, spectacular city views and the understated luxury of Southern California living converge at  Concerto, the new $300-million condominium development covering 100,000 feet in downtown L.A.'s South Park. 

 

Situated at one of the most vibrant intersections in Los Angeles, steps away from L.A. Live and Staples Center and walking distance to cultural landmarks like Disney Hall, the Music Center and MOCA, trendy restaurants, distinctive shopping and renowned educational institutions, Concerto promises residents an urban living experience equal to that of other great cities of the world.  

 

Composed of a trio of contemporary structures - two soaring, 30-story (335') glass towers and a mid-rise (70') loft building - Concerto expresses the concept of architectural living through inventive design, quality construction and uncompromising attention to detail.

 


Sonny Astani

"I've developed many properties across Los Angeles all of which have one thing in common - they embrace great design whether you are considering a studio or one of the penthouses," said Sonny Astani, chairman of Astani Enterprises, Inc.  "With Concerto condominiums in downtown Los Angeles we have achieved this on a grand scale in a truly extraordinary location."

 

Designed by Douglas Hanson of the award-winning architectural firm DeStefano Partners, Ltd., Concerto features studio, one-bedroom, two-bedroom and three-bedroom units of varying sizes with prices ranging from $350,000 for lofts to $3.5 million for penthouses.  Concerto's signature features include 10' 5" ceilings, full-length exterior glass walls and innovative structural engineering to create transparency and unobstructed views.  European cabinetry and appliances equip kitchens.  Each residence boasts a city, pool, garden or paseo view and all benefit from Concerto's clever ventilation system which augments traditional AC and allows a free flow of fresh air from the outside.  One-of-a-kind corner units and penthouses with uniquely angled windows, sunrooms, balconies and dramatic floor plans further epitomize metropolitan chic.  Sustainable elements of design, construction and operation will enable Concerto to qualify for LEED (Leadership in Energy and Environmental Design) certification.

 

Within Concerto, a full acre of elevated private greenspace surrounds a saltwater pool, cabanas and fire pits.  Crafted for relaxing alone time as well as for social exchange and connection, these outdoor sanctuaries add to Concerto's unmistakable allure for residents. Concerto will also engage the surrounding neighborhood with public greenspace including a quiet park for the practice of Tai Chi and a paseo lined with gingko trees that change colors with the season.     

 

"Sonny had a vision with Concerto to create a 'community' of buildings that would look beautiful while also making the people living inside them feel good,  said Douglas Hanson, AIA, DeStefano Partners design principal.  "Details like the fresh air system allow the building to literally live and breathe along with the people in it."

 

Occupancy of the 77-unit Loft collection begins in June 2009.  Occupancy of the first Tower with 271 units is planned for Fall 2009.  Prospective homeowners can preview Concerto at the on-site Sales and Design Center located at 900 S. Figueroa Street which is now open from 11 a.m. to 6 p.m. daily and by appointment at (213-537-0007)  Visitors can also arrange to  tour model residences and individual units available for purchase.  For more information, http://www.concertodowntown.com.        

 

About Astani Enterprises

Sonny Astani, chairman of Astani Enterprises, Inc. (www.astanienterprises.com) based in Beverly Hills, is helping redefine the L.A. skyline through the creation of world-class developments within the city's urban landscape.  Over 25 years of experience in the Southern California real estate market have refined Astani's vision and dedication to thoughtful architecture and considered design.  Astani has acquired, developed, constructed and managed over $1 billion of multi-family buildings and condominiums.  Astani's condominium portfolio - Concerto, Vero and Grand - shares an elevated sense of style and architectural integrity.  

... Payvand News - 04/29/09 ... --



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