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Human Rights Emblem developed by 12Petals Media Group: "Good thoughts", "Good Words", "Good Deeds"

By: 12Petals Media Group (


The 12Petals Media Group has developed an exciting new emblem to help promote and cultivate a culture of human rights and responsibilities. The emblem conceptualized and designed by Majid Baradar and Ardalan Payvar respectively, is an attempt to ally ongoing efforts for the recognition of human rights and prevalence of a culture of tolerance everywhere.





It depicts an ancient cuneiform cylinder, more than twenty-five centuries old, on which Cyrus the Great had his people's prudent and spirited wish for the inalienable human rights of mankind inscribed. This cylinder is revered as the first charter of the Declaration of Human Rights. Today, a replica of this praiseworthy ancient doctrine has been given a place of honor in a glass display at the United Nations in New York. Also depicted in the 12Petals Human Rights Emblem are the expanded grand wings of the "Faravahar" figure that has been revered by the Iranian people for centuries.  "Faravahar" signifies the evolving force of existence that leads us courageously onward and is known for this compassionate and timeless message: "Good thoughts", "Good Words", and "Good Deeds". Drawing from this secular idea, the two opposing eccentric swirls are also introduced here on this emblem at the lower sides of the wings of the "Faravahar". Such swirls exemplify tools of knowledge, namely skepticism, factual inquiry, and critical thinking and reasoning. Furthermore, they hint at liberating forces and represent the human being's purposeful critical faculty which suggests that intellectual curiosity and the continual will to understand are all paramount to the essence of peaceful and harmonious coexistence. A set of spheres sit atop the wings touching this universal representation of Human Rights. The center piece displays the 12 petals "Niloufar" (Lotus or Water Lily), a representation of the purity of heart and mind. To stand and aspire for emancipation and equality of all genders, the favored color for this emblem is the Persian turquoise, an unprejudiced earthly color. The lower half of the emblem depicts the internationally recognized symbols of peace and justice: the winged dove of peace, hearts of love, and olive branches. All elements on this composition invoke care and affection for diverse perspectives, interdependence, and humanity.


This emblem espousing a culture of human rights has been created to help visually link the histories of hard-fought and hard-won human rights throughout the world with the development of human rights in ancient Iran. Modern human rights belong to everyone; the history of their becoming is OUR history... and OUR right.


12Petals's wish is that all Iranians and non-Iranians of varying identities come together in a spirit of goodwill and cooperation to honor the Universal Declaration of Human Rights FOR EVERYONE.


12Petals Media Group ( strives to be a union of creators and social entrepreneurs of media and visual arts working together to promote and encourage respect for those rights protected by the Universal Declaration of Human Rights and endeavors to enhance the Declaration's impact on all people and cultures. Our media projects offer unique and socially penetrating ways to view the world around us.


... Payvand News - 6/22/09 ... --

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