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Iran Consumer Electronics Report Q1 2010 - new market report released


Iran's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is forecast to be worth around US$8.2bn in 2010. This is expected to increase to US$10.8bn by 2014, driven by the growing popularity of flat-screen TV sets and notebook computers and ongoing expansion of the retail sector.

BMI expects growth to remain below its previous double-digit trend level in 2010, having dropped into single digits in 2009 as a result of subdued economic growth and lower oil prices. However, Iran's steadily increasing population will sustain private consumption growth, while consumer electronics spending will also be driven by new technologies and expanding internet and mobile
telecoms penetration.

Computer hardware accounted for around 46% of Iranian consumer electronics spending in 2009. BMI projects Iranian domestic market computer sales (including notebooks and accessories) of US$3.7bn in 2010, up from US$3.5bn in 2009. Computer hardware compound annual growth rate (CAGR) for the 2010- 2014 period is forecast at about 7%, with notebooks and netbooks accounting for about 50% of sales.

AV Devices
AV devices accounted for around 28% of Iranian consumer electronics spending in 2009. Iran's domestic AV device market is projected at US$2.3bn in 2010. The market is expected to grow at a CAGR of 5% between 2010-2014, to a value of US$2.8bn in 2014.

Mobile Handsets
Mobile handset sales accounted for around 26% of Iranian consumer electronics spending in 2009. Iranian market handset sales are expected to grow to US$3.2bn in 2014, as mobile subscriber penetration reaches 160%. However, the future development of the 3G handset market looks uncertain following the withdrawal of Etisalat's license to provide mobile services in Iran.

View Table of Contents and order the report

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