A Taste Of Persia In Beverly Hills
Press Release by
LOS ANGELES, CA
Farhang Foundation Presents Iranian Feast at "9.02.10 Day" Celebrations
Thursday, September 2, 2010, starting at 7 p.m. Farhang Foundation - the
preeminent organization in Southern California dedicated to celebrating and
promoting Iranian art, culture, and heritage - will host a
Taste of Persia by Farhang Foundation pavilion, as part of the
9.02.10 Day celebrations, hosted by the
City of Beverly Hills and the Honorable Mayor Jimmy Delshad.
This once-in-a-lifetime celebration - 9.02.10
Day - honors the city of Beverly Hills by welcoming residents and
visitors to enjoy gourmet food, wine and marquee entertainment on the tented
rooftop of the former Robinsons-May parking structure.
"All the excitement this Labor Day weekend will be right here in Beverly Hills,
and everyone in the Los Angeles region, most especially the Persian community is
invited to join our celebration", said Mayor Jimmy Delshad.
Iranian-Americans comprise a large portion of the population of Beverly Hills.
As such, it is fitting that Iranian culture be represented at the city's most
important celebration. To do that, Farhang Foundation has selected one of the
most loved and accessible aspects of Persian culture - our world-renowned
cuisine - to present to the community at large.
"Persian cuisine is the ideal way to introduce Iranian culture to the community
at large, because it requires no prior knowledge or translation," said Ali Razi,
Chairman of Farhang Foundation. "As people get a taste of Persia and our
hospitality, we are sure that they will leave with greater appreciation for
Iranians and our culture."
Taste of Persia by Farhang Foundation pavilion will feature exotic
and tasty aromas, flavors, and delicacies of Persia in a completely re-imagined
way and will be presented in an elegant style that is uniquely Beverly Hills,
while showcasing some of the most distinct sights and sounds of the ancient
Farhang Foundation encourages the whole community to join this historic
festivity that is sure to delight all the senses and leave guests with a taste
of the opulence and splendor of Persia. Limited
special discount available through August 22nd. Please visit
www.farhang.org to learn more.
About 9.02.10 Day
Celebrate Beverly Hills on September 2, 2010, the date that matches the famous
zip code! Larry King hosts an evening of world-class entertainment, gourmet food
and fine wine! Tickets are on sale now and include unparalleled and unlimited
food, drink and live entertainment! The 9.02.10 event will be held Thursday
evening on the tented rooftop of the Robinsons-May parking structure and will
kick off the three-day Taste of Beverly Hills, a food and wine festival. Prior
to the event, Mayor Jimmy Delshad will address the community in the annual
"Evening With the Mayor" sponsored by the Beverly Hills Chamber of Commerce.
Taste of Beverly hills will benefit the Beverly Hills Education Foundation.
There will be no direct cost to taxpayers for 9.02.10 Day or Taste of Beverly
Hills due to the generosity of civic, corporate and community donors. For more
information, please visit
About Farhang Foundation
Farhang Foundation is a non-religious, non-political and not-for-profit
foundation established in 2008 to celebrate and promote Iranian art, culture and
heritage for the benefit of the community at large. The foundation supports
academic activities in Southern California by funding university programs,
publications and conferences. The foundation also supports cultural programs
such as celebration of Nowruz and Mehregan, theater, dance performances, films
screenings and poetry reading in Southern California. Farhang Foundation, in
cooperation with various cultural and academic institutions plans major programs
and exhibitions about Iran and its culture.
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