Press Release by the Nowruz at the Midnight Mission
Iranian Springtime Celebration Commences with Street Fair, Live Entertainment, Meal Service & Traditional Gift-Giving at The Midnight Mission in Downtown Los Angeles
“It's not what you gather, but what you scatter that tells what kind of life you have lived.”
LOS ANGELES - The Midnight Mission proudly announces that its second annual Nowruz at the Midnight Mission event-a special street celebration to toast life and revive and renew the spirit during this festive time of renewal-will take place on Friday, March 15th from 3pm to 6pm at The Midnight Mission on Skid Row in Downtown Los Angeles.
Steeped in history, Nowruz is an annual celebration that marks the beginning of the Iranian New Year for people of all faiths. It is also a time of deep spirituality when light symbolically conquers darkness, and, people open their hearts to help those less fortunate than themselves step into the light. In the same spirit, through its life-saving and life-changing programs and initiatives, the Midnight Mission-which celebrates its Centennial next year-has been a source of revival and renewal for the homeless population of Los Angeles.
photo: Nowruz at the Midnight Mission event in March 2012
In honor of this 3,000 year-old holiday, the Iranian-American community - supported by Southern California’s Farsi language radio station 670 AM KIRN Radio Iran-is coming together to give back to more than 3,000 Skid Row residents with a street celebration at The Midnight Mission. On-air station personalities such as Sassan Kamali and Afshin Gorgin, along with many KIRN employees will attend.
NOWRUZ at The Midnight Mission
The colorful outdoor festival will feature a traditional Nowruz meal and delicacies as well as live entertainment and special performances by dance ensembles. In keeping with the Nowruz tradition of gift giving for the family at New Year, a selection of clothing and toys will be donated to each person in attendance.
“It is fitting that our friends in the Iranian-American community have volunteered their time and resources to helping us nourish our neighbors during the start of spring, a time of growth and rebirth,” says Midnight Mission CEO, Larry Adamson.
Underscoring their sponsorship of the daylong festival, the Nowruz Committee plans to underwrite 13 days of the Midnight Mission’s meal service to correspond with the 13-day holiday. This year, the Nowruz Committee has created a consortium of young volunteers, empowering the next generation of Iranian-Americans to get involved in the action.
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