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Farhang Foundation Nowruz and Short Film Festival Draws Thousands to LACMA

Source: Farhang Foundation (photos by Vafa Khatami)

Largest Nowruz (Iranian New Year) Celebration in Los Angeles is a Spectacular Success

LOS ANGELES, CA, March 21, 2013 - On Saturday evening, March 16th 2013,The Farhang Foundation, in collaboration with the Los Angeles County Museum of Art (LACMA), kicked-off its 5th Annual Nowruz (Iranian New Year) Celebration at LACMA. This year's festivities began with the 2013 Farhang Short Film Festival Awards Ceremony and Reception on Saturday, March 16th at 6 p.m. at the Leo S. Bing Theater. On Sunday, March 17th, Farhang hosted a myriad of Iranain New Year activities from 11:30 a.m. to 7:00 p.m. for thousands of guests visiting the LACMA campus.

The Annual Farhang Short Film Festival has quickly become a popular hit, this year commanding a full evening of festivities dedicated to celebrating Iranian heritage through short films. Having received over 70 submissions from around the world, including Iran, U.S., Canada and Europe and the Far East, the awards ceremony showcased the top six films submitted, with awards, cash prizes and recognition going to the top three selections.

The winning films included:1st Place and $10,000 winner, Rostam in WonderLand: Sohrab's Blood (Iran) by Pouya Afshar and Soroush Rezaee; 2nd place and $5,000 winner, Namaki (Iran) by Hajar Mehrani; 3rd Place and $3,000 winner, Distant Words (Australia) by Nassiem Valamanesh.

First Prize Winner - Pouya Afshar, together with Mark Amin and Shirin Rajaee

The awards ceremony was hosted by Shirin Rajaee (News Anchor, ABC News Santa Barbara). DJ Kabo provided lively music for the reception, and Chef Jason Fullilove of Patina created special Persian appetizers for the reception.

"The Dawn of Spring" by Shahin Yousefzamani

Additional activities took place on Sunday, March 17th where thousands showed up to see dance performances by Ballet Afsaneh, special presentations of artwork, Persian food, family activities, calligraphy, a Persian Empire scavenger hunt, a Haft-Sīn display, and much more. The top six films from the festival also ran on a loop in LACMA's Brown Auditorium for all to see.

In addition to all of the activities throughout LACMA's campus, visitors had the opportunity to see the world premiere of "The Dawn of Spring" by Shahin Yousefzamani in the Bing Theater and the musical stylings of Rana Mansour with KARMANDAN byErwin Khachikian outdoors in the BP Grand Entrance.

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Los Angeles exhibition sponsored by Farhang Foundation promo video.

About Farhang Foundation

Farhang Foundation is a non-religious, non-political and not-for-profit foundation established in 2008 to celebrate and promote Iranian art and culture for the benefit of the community at large. The foundation supports a broad range of academic activities in Southern California by funding university programs, publications and conferences. The foundation also supports diverse cultural programs such as the celebration of Nowruz and Mehregan, theater, dance performances, film screenings and poetry reading in Southern California. And, in cooperation with various cultural and academic institutions, Farhang Foundation funds major programs and exhibitions about Iran and its culture. However, the content, viewpoints or biases expressed by individual artists, academics, institutions or events supported by the foundation belong solely to each individual party and do not necessarily reflect the views of Farhang Foundation. For more info visit

... Payvand News - 03/22/13 ... --

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