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6th Annual Nowruz (Iranian New Year) Celebration at LACMA

Source: Farhang Foundation

Farhang's Spectacular Annual Nowruz Festivity Has Become the Must-attend Family Event of the Year Taking Place

Sunday, March 23, 2014 at the Los Angeles County Museum of Art (LACMA)

LOS ANGELES, CA, February 25, 2014 - For the sixth year in a row, Farhang Foundation will celebrate Nowruz (Iranian New Year) at the Los Angeles County Museum of Art (LACMA) in what has become the foundation's signature event, drawing thousands of visitors to the museum in recent years.

Co-sponsored by LACMA's Art of the Middle East CONTEMPORARY, Farhang Foundation's 6th Annual Nowruz (Iranian New Year) Celebration takes place on Sunday, March 23, 2014, from 11:30 a.m. to 7:00 p.m.

The festivities kickoff the night before on Saturday, March 22, 2014 from 6:00 p.m. to 9:00 p.m. with the 2014 Farhang Foundation Short Film Festival, which includes a screening of this year's top submissions and an award ceremony in recognition of the winning films. The special evening includes a red-carpet arrival in honor of the filmmakers and an exclusive reception featuring Persian-themed appetizers. Tickets for this event are $35 for LACMA members and $45 for non-members. To purchase tickets to this special event visit

Throughout the following day, on Sunday, March 23, 2014, the LACMA campus will be abuzz as we celebrate the arrival of Spring with Farhang's 6th Annual Nowruz (Iranian New Year) Celebration starting at 11:30 a.m. until 7:00 p.m. The day's lively lineup of activities will include music, live performances, storytelling and calligraphy for children, and a traditional Nowruz display known as Haft-Sīn.

The official Nowruz program will take place at 2:00 p.m. inside the Bing Theater and will feature the world premiere performance of "Spring Love" by Ziba Shirazi, Iranian-American poet, singer, songwriter, and storyteller. Through a splendid blend of music, dance, and imagery, "Spring Love" celebrates the timeless traditions of Nowruz through the story of three generations of a family experiencing love at first sight. While all of Farhang's Nowruz programming at LACMA on March 23rd is free and open to the public, "Spring Love" will require a ticket, as space is limited. Click here to purchase tickets to this special performance.

This year, we welcome individuals of all ages to participate in a Traditional Iranian Costumes Parade, the newest addition to this year's programming lineup, which takes place at 3:00 p.m. starting in the LA Times Central Court. The community is invited to join the Parade dressed in their preferred traditional costumes of their favorite region of Iran and have a chance to win prizes, by just participating in the Parade.

The outdoor concert by the dynamic London-based musical group, Ajam will follow at 5:00 p.m. at the BP Grand Entrance. Paying homage to the musical tradition of Nowruzkhāni - an age-old custom whereby performers would visit towns announcing the arrival of Spring - Ajam will take audiences on an unforgettable and immersive musical journey.

LACMA guests will have the opportunity to enjoy delectable eats by chef Chef Rui Wang of the Patina Group at LACMA and talented 'Food & Wine Magazine' featured San Francisco-based guest chef Chef Hoss Zare, who will be collaborating to create Persian-inspired dishes for this two-day event.

In the coming days,this year's Nowruz street banners -- designed by graphic designer, Afsoon Riazi -- will be on display along prominent areas throughout Los Angeles and the San Fernando Valley, including the Wilshire Corridor, Westwood areas, and Ventura Boulevard, in promotion of this year's Nowruz celebration at LACMA. Afsoon Riazi's design will also be featured on the cover of the Nowruz program book, featuring this year's lineup, artists, and sponsors.

LACMA is located at 5905 Wilshire Blvd, Los Angeles, CA 90036. Visit to learn more. For the latest updates regarding Farhang's 6th Annual Nowruz Celebration at LACMA, visit

6th Annual Short Film Festival & Nowruz Celebration at LACMA


About Ziba Shirazi
Ziba Shirazi is an Iranian-American poet, singer, songwriter, and storyteller. She is known for her bold and provocative poetry and is often referred to as the voice of women in the Persian Community. Ziba's compositions are a mellow fusion of Persian music folded into American Jazz- charming Persian melodies blended with world music, inspired by passion to elicit compassion. While Ziba tells the story behind her poetry in her live performance, many of her non-Persian speaking fans believe that her heartfelt performance and her facial expressions is worth a thousand words. She is the personification of world music. Ziba's collaboration with Chilean-American Jazz pianist, Dr. Jose-Miguel Yamal, has deepened the presence of fiery Jazz and Latin music in her performances. Having performed together worldwide since 2006, they create a synergistic experience of passion and expression. As Matthew Crosier from CBC radio says, "You can expect perfect pitch voice and a to p notch band." Ziba is dedicated to spreading the universal message of love and peace through her music and storytelling. She believes in leaving behind what needs to be left behind, but adopting the best of all traditions and weaving them into a finer, richer, tapestry of Eastern and Western cultures through music and storytelling.

About AJAM
In an age when people relied on nature to distinguish what time of year it was, local performers would take it upon themselves to wander from town to town to announce the coming of spring and the rebirth of nature. This year Ajam will pay homage to the once popular 'Noroozkhāni' performers by travelling from city to city to bring in the new year in style. With extensive research and field studies in the various Noroozkhāni performance styles from the historic regions of Tabarestan, Koomesh, Rey, and Astarābād in the foothills of the Alborz mountains and the Caspian Rim, Ajam will be bringing the quick-witted, spiritual, and lively character of the Noroozkhān performers to life for audiences around the world. The performances will include original pieces from Ajam's well-known first album and upcoming second album. As always Ajam's performance will take the audience on a small tour of Iran and they will also present how Norooz is celebrated along the coast of the Persian Gulf. Ajam is a cultural experience of Iranian Roots Music.

About Chef Hoss Zare
Chef Hoss Zare grew up on his family's century old farms in Tabriz, Iran. In 1986, after completing mandatory service in the Iranian Air Force, he emigrated to SF where his older brother owned and operated the iconic Billboard Cafe. In 1989, while enrolled as a pre-med student at UC Davis, he would drive to and from The City to work as a line cook at the historic Fly Trap Restaurant. It was there that owner Walter Zolezzi and Chef Craig Thomas mentored Zare to the rank of Executive Chef. Over a twenty-five year career, Chef Hoss Zare has established a loyal following while at the helm of several restaurants including Aromi, Zare Sacramento, and Bistro Zare. After a stint in the Napa Valley, fate would bring him back to the restaurant where his culinary journey began. Chef Hoss Zare became owner of The Fly Trap Restaurant on August 8th, 2008. Only then did he truly begin to draw from the flavors and memories of his childhood. Known for his over the top sense of Hoss-pitality-often embracing guests with Hossy-Hugs-he is the force that pumps life into the team. Recipient of awards and praises, he's been the subject of several publications. In addition, Chef Zare has shot a bazooka, lived in a castle, and fallen from a tree. Currently, he is at work on a memoir and recipe book dedicated to his parents.

About Chef Rui Wang
Rui Wang was born in Harbin, China and spent the majority of her childhood in St Genis Pouilly, France. At an early age travelling throughout Europe Rui's passion was ignited for exploring foods and culinary techniques of different cultures. Her international travels have also shaped her drive to combine flavors and techniques from various cultures. Having lived in Los Angeles for the last 20 years, her roots are now firmly planted in Southern California. She has worked in many restaurants all over Los Angeles including Bistro 45 in Pasadena, Innovative Dining Group's Delphine at the W in Hollywood, Wilshire restaurant in Santa Monica and Chef de Cuisine at Palihouse in West Hollywood. Rui Currently serves as Chef de Cuisine at LACMA for the Patina Restaurant Group.

About Los Angeles County Museum of Art (LACMA)
Since its inception in 1965, LACMA has been devoted to collecting works of art that span both history and geography-and represent Los Angeles's uniquely diverse population. Today, the museum features particularly strong collections of Asian, Latin American, European, and American art, as well as a contemporary museum on its campus. With this expanded space for contemporary art, innovative collaborations with artists, LACMA is creating a truly modern lens through which to view its rich encyclopedic collection. For more information visit

About Farhang Foundation
Farhang Foundation is a non-religious, non-political and not-for-profit foundation established in 2008 to celebrate and promote Iranian art and culture for the benefit of the community at large. The foundation supports a broad range of academic activities in Southern California by funding university programs, publications and conferences. The foundation also supports diverse cultural programs such as the celebration of Nowruz and Mehregan, theater, dance performances, film screenings and poetry reading in Southern California. And, in cooperation with various cultural and academic institutions, Farhang Foundation funds major programs and exhibitions about Iran and its culture. However, the content, viewpoints or biases expressed by individual artists, academics, institutions or events supported by the foundation belong solely to each individual party and do not necessarily reflect the views of Farhang Foundation. For more info visit

... Payvand News - 02/26/14 ... --

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