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2014 Nowruz Banner Contest Winner Announced

Source: Farhang Foundation

The winning design, now unveiled for the first time, will be featured on street banners in Los Angeles and the San Fernando Valley in promotion of Farhang's upcoming Nowruz celebrations in March 2014

LOS ANGELES, CA, January 6, 2014 - Farhang Foundation is pleased to announce the winner of the 2014 Nowruz Banner Contest and to unveil the artist's design for the first time.

Afsoon Riazi, a graphic designer based in Vancouver, Canada has created this year's winning design, at the heart of which is a red apple. Signifying health and beauty, a red apple is traditionally among the seven essential items that are featured in the Haft-Sîn, one of the centerpieces of Nowruz where each article symbolically corresponds to some aspect of life, nature, or creation.

"Nowruz always invokes bright, inspiring and cordial memories that delightfully resonate in all of my Nowruz-related projects," said Afsoon Riazi. "Its festivities gracefully represent the renewal of the Earth that occurs with the arrival of spring. This idea inspired me to create a symbolic illustration that embodies a new beginning in both eastern and western culture, through the use of the well-recognized motif of the Persian paisley (boteh jeghe) and the apple tree to reflect health and beauty in the renewal of the Earth."

Afsoon Riazi's design will be posted on street banners along prominent areas throughout Los Angeles and the San Fernando Valley, including the Wilshire Corridor, Westwood areas, and Ventura Boulevard, during the month of March in promotion of Farhang Foundation's 6th Annual Nowruz (Iranian New Year) Celebration at the Los Angeles County Museum of Art (LACMA) on March 22 and 23, 2014.

"We are proud to welcome Afsoon Riazi into a growing community of talented artists who have harnessed their passion for Nowruz through the arts and have contributed their skills to Farhang Foundation's efforts to promote this beloved celebration," said Hormoz Ameri, Farhang'sNowruz Committee Chair. "

Each year, submissions are received from artists worldwide reflecting the wide affection for and popularity of Nowruz. We congratulate Afsoon and thank all who submitted their designs this year."

Launched in 2010, Farhang Foundation's Nowruz Banner Contest was created as a means of engaging artists everywhere to help Farhang celebrate its annual Nowruz festivity at LACMA by submitting original design concepts that capture the spirit of Nowruz for the street banners in promotion of the event. The Nowruz Banner Contest continues to attract hundreds of submissions each year from within and outside of the United States. Past winners include Sheida Koufigar, Navid Ghaem Maghami, and Nasrin Beyraghdar.

To learn more about Farhang's Nowruz celebrations at LACMA, past banner contest winners and 2014 sponsorship opportunities, visit

About Afsoon Riazi: Afsoon Riazi is a graphic designer based in Vancouver, Canada. Growing up in Shiraz, she was exposed to many forms of arts for as long as she could recall. Carrying a unique passion for infinite creative expression, she has been exploring her talents through various forms of the visual arts. She pursued graphic design at Tehran University in 2000. As a developing graphic artist, Afsoon always tries to find an outlet for creativity; either on a piece of plain paper, fabric, or on the computer. After moving to Canada, her boundless enthusiasm for design, fashion and photography led her to study Design Essentials at Emilly Carr University, Vancouver. Through her graphic and web design studio "Beyond Paisley", Afsoon brings a unique blend of strategic notions and creative solutions in a variety of disciplines and media.


About Farhang Foundation

Farhang Foundation is a non-religious, non-political and not-for-profit foundation established in 2008 to celebrate and promote Iranian art and culture for the benefit of the community at large. The foundation supports a broad range of academic activities in Southern California by funding university programs, publications and conferences. The foundation also supports diverse cultural programs such as the celebration of Nowruz and Mehregan, theater, dance performances, film screenings and poetry reading in Southern California. And, in cooperation with various cultural and academic institutions, Farhang Foundation funds major programs and exhibitions about Iran and its culture. However, the content, viewpoints or biases expressed by individual artists, academics, institutions or events supported by the foundation belong solely to each individual party and do not necessarily reflect the views of Farhang Foundation. For more info visit


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