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Persian New Year (Norooz) 2017 Celebration in San Jose, California

Cupertino, CA - The Iranian Federated Women's Club (IFWC), in partnership with the City of San Jose District 10 and Councilmember Johnny Khamis, is proud to present Nowruz (Norooz), the celebration of the Persian new year, on Friday March 24, at the San Jose City Hall Rotunda, at 200 E. Santa Clara Street in San Jose, from 6:00 pm to 10:00 pm. The event is open to the public, and features live music, dance, and Persian cuisine and art.


Nowruz is a traditional Persian new year celebration that marks the first day of spring. The festival of Nowruz is celebrated by many groups of people in the Middle East, and Central and South Asia, but particularly by Persians and the people of Iran. Join us to welcome and celebrate a bountiful and prosperous Persian New Year.


Come and enjoy musical performances from many local artists and groups. Popular Persian Musicians Frank Shahroozi and Moein Vahdat will each offer a special live performance of contemporary Persian music. This event also features highly acclaimed Persian dancer Sabiba, who will be showcasing her creative choreography in a high energy yet graceful dance performance.


This event will feature exquisite Persian cuisine specially prepared by Ray and Sarah of Uncle Ray's Catering, a leading provider of catering services to the San Francisco Bay Area over the last fifteen years. Haftseen traditional table settings and flowers will be provided by Afsaneh Naderi.


Artists throughout the Bay Area will showcase their displays of both traditional and contemporary art. A limited number of artist booths are still available. For more information, contact the IFWC.


The Iranian Federated Women's Club (IFWC) was established in 1996. A local 501C3, nonprofit, nonpolitical and non-religious organization, the IFWC was established to help integrate and empower the women and youth of the Iranian-American community and to promote Persian arts and culture throughout the Bay Area. Your support and attendance will help IFWC continue forth with its commitment to our local communities by empowering women and promoting the Persian arts and culture through education, scholarships, and cultural experiences. We are a non-political and non-religious group and welcome groups who provide local education and services, and vendors who sell items such as Persian jewelry, scarves, artwork and items related to Nowruz.


Advance purchase tickets are $45, and are available here.  To contact IFWC regarding corporate sponsorships or artist booths, call 408-906-9237, or email us at or


Related Articles:
Branding Our Community: Norooz vs. Nowruz

Iranian-Americans are a nascent diaspora, most of us having immigrated only in the past four decades. We are coming to our own, lifting our heads from the business grindstone and beginning to establish ourselves in other realms of diaspora influence and acceptance such as politics, philanthropy and culture. By doing so, we are promoting our beautiful arts and culture by sharing our rituals and festivals. The most uniting, revered and unanimous of these is Persian New Year or Norooz. -Noosheen Hashemi

Winner of Farhang's annual Nowruz banner competition announced

Each year, Farhang Foundation, through its Nowruz Banner Competition, reaches out to a global community of artists, illustrators, and graphic designers, enlisting their talents to create and submit original designs that capture the essence of Nowruz. During the weeks leading to Farhang's annual Nowruz celebration, the winning design is featured on large street banners in prominent areas of Los Angeles announcing the event.

Celebrate the Iranian New Year with the 9th Annual Nowruz Festival on March 12, 2017 at UCLA

The most colorful festival of the year marking the arrival of spring, Nowruz (the Iranian New Year) is back. Bringing together joyous sounds and spectacle for all to enjoy, the event is bigger than ever for its Ninth Annual Nowruz festival. The Farhang Foundation debuts a new home at UCLA's Royce Hall and Dickson Court, having outgrown the previous venue at LACMA.

Book: Norooz with My Family

A new book on Norooz, the Persian New Year, authored by Dr. Khodadad Kaviani: A sister and her brother share with classmates their Norooz (New Year) experiences. They live in Yazd, Iran, the city of beautiful wind catchers. They talk about spring cleaning, carpet washing, chaarshanbeh soori, preparing the Haft-Seen, plus other activities during this festive time of year. 

... Payvand News - 03/04/17 ... --

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