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Installation of the First Iranian Design Mural in Los Angeles!


Press Release by Farhang Foundation

LOS ANGELES, CA (September 20, 2017) -- Farhang Foundation is proud to announce the first winning design installation of the its Iranian Mural Design Competition in collaboration with Beautify Earth. In 2016, Farhang Foundation joined forces with Beautify Earth to launch an international mural design competition open to artists worldwide. The competition invited artists to submit design concepts that conceptualize different and unique aspects of Iranian culture. The finalist designs would then be installed as public murals throughout the city of Los Angeles as part of the beautification of Los Angeles with Iranian art.

HUMANITY by Farzad Kohan

After receiving over 100 submissions, the committee of judges selected by Farhang Foundation narrowed down the finalists to only five. The first installed design is by renowned artist

Farzad Kohan, titled HUMANITY, and additional winning designs will be announced as they are installed throughout the city! 

"This competition is a strong representation of what Farhang Foundation strives to represent, embody, and promote: Iranian art and culture," says the Chair of the Foundation's Fine Arts Council, Amirali Angha. "The result is something that the entire Los Angeles community can benefit from, and visual art makes an impressive, lasting impact."

Kohan's selected piece was installed earlier this summer and is located at the intersection of Overland Avenue and Charnock Road, in the Palms neighborhood of Los Angeles.

"Beautify Earth is honored to partner with Farhang Foundation in bringing the warmth, beauty and respect of Iranian culture to Los Angeles' urban jungle." says Heather Rabun, Co-Founder of Beautify Earth.  "We love how this mural has connected and inspired the community, being one of the first murals along Overland Blvd."

"It is an incredible feeling to have my work selected by Farhang Foundation for this competition," explains Farzad Kohan. "I am honored that my design which carries a written message of unity from the great Iranian Poet Saadi is now part of the Los Angeles landscape, and how it relates to living in Los Angeles today. After all, we are all from the same source regardless of our beliefs, and I hope this mural brings that experience to L.A.-that we have a lot more in common than our differences."

Farzad Kohan, creator of HUMANITY

Special thanks go to the Palms Neighborhood Council, who unanimously voted in support of the mural, the The Overland Cafe, the gracious host for the mural, and artists Calen Blake who collaborated with Farzad in installing the mural.

Farhang Foundation's goal is to continue the roll out of additional murals throughout Southern California, and is actively searching for potential walls with good public visibility throughout the city. We urge any property owners who have an interest in participating in this project to contact us at Participation does not pose any financial obligations to the wall owners, all costs are covered by Farhang Foundation and Beautify Earth.

About Farhang Foundation:

Farhang Foundation is a nonreligious, nonpolitical and not-for-profit foundation established in 2008 to celebrate and promote Iranian art and culture for the benefit of the community at large. The foundation supports a broad range of academic activities in Southern California by funding university programs, publications and conferences. The foundation also supports diverse cultural programs such as the celebration of Nowruz (Iranian New Year), Shabe-Yalda, Mehregan, theater and dance performances, film screenings and poetry readings in Southern California. And, in cooperation with various cultural and academic institutions, Farhang Foundation funds major programs and exhibitions about Iran and its culture. For more inform visit

About Beautify Earth:

Beautify Earth's mission is to put an end to blighted walls and communities all over the world by empowering artists, encouraging social responsibility, and instilling community pride. Beautify Earth works with local governments, corporations, business owners, landlords, local community organizations, as well as a large network of artists and volunteers to create positive visible change to he urban fabric. Beautify Earth is the recipient of the 2017 Cultural Tourism Champion Award from the California Travel Association and is a registered 501(c)3 organization. For more infor visit

About Farzad Kohan:

Born in Tehran, Iran in 1967 Farzad Kohan lives and works in Los Angeles, where he first trained as a sculptor in the late 1990s. Kohan's works are held in private and public collections, including the Los Angeles County Museum of Art. His sculptures and paintings explore themes like love, migration, and identity, and often incorporate appropriated media and found objects. Partially inspired by his personal history and surroundings, Kohan places an emphasis on form, allowing the successive stages of art making to become analogous to diasporic experience, as diverse, sometimes opposing, elements are sampled, brought together, and accumulated.  Alongside his sculptures and paintings, Kohan has experimented with installation, and also maintains a large body of works on paper that he expands on a daily basis. For more info visit

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